SEATTLE (September 28, 2009) – Face it. Your mobile phone is permanently affixed to your hand 24/7 and is your go-to source for all critical information whether you’re settling a dispute over the capital of Bangladesh (it’s Dhaka), watching the latest You Tube video, snapping a quick incriminating picture of a friend or figuring out your current location and how lost you really are.

With ski magazines all over the news stands and movie premieres hyping people up for the season, its time to check out the latest gear.
K2 Skis makes it simple with its new iPhone and mobile sites optimized for handheld media devices. Read informative product descriptions and technology reviews complemented with desire-inducing high-resolution images. When you are finally lured into a particular product, your iPhone GPS will quickly direct you to the closest
K2 Skis dealer where you can get your hands on the real deal in plenty of time for the season to begin.

http://touch.k2skis.com/

K2 Skis just launched a complete redesign of their website for the 2009 – 2010 season. The K2 team has been busy developing the most entertaining manufacturer’s ski website on the internet. They have produced a radically satisfying product view complete with even more informative technology driven videos. With an emphasis on building a more intuitive website navigation. the layout has been changed to be both clean and simple to use. This makes browsing products easier then ever. When simplicity is combined with the content of the new K2 Blogs and social media outlets like Facebook, K2 Skis is raising the bar once again by keeping customers up to date as much as they can handle.
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Visit K2SKIS.COM

On March 26, 2009, ski legend Shane McConkey died in a ski BASE jumping accident in the Italian Dolomites. In countless ways, McConkey defined skiing as a lifestyle and by pushing the boundaries of the sport. Shane was a member of the K2 Skis team and was a creative thinker who challenged conventional wisdom in ski design. His Pontoon rockered powder ski, introduced in 2004, was one of the most profound innovations in ski design in decades. His concept was soon after adopted by the snowboard market thus making the sports more fun for millions of enthusiasts. READ MORE

Via: K2skis.com

Todd Bracher doesn’t need a board to wake surf. In fact he prefers to ride his wave’s “Hungarian style”. The water in the Willamette River is not the cleanest and the amount of water that a rider inhales while trying to perform barrel roles “Hungarian style” is about one gallon an hour. Come to think of it, probably not a good choice of surf styles. Todd went home with the green apple two step. Not conducive to house keeping. We wish him the best and hope that the Sears catalog in the crapper will keep him occupied while his legs fall asleep and his stomach starts to eat the rest of his other organs. On a side note Gutt and Reggie tore up the water on a board. Stoked to see them out on the boat. Thanks to Active Water Sports
for the use of a wonderful MB Tomcat and to WakeMakers for making the wake redicously huge.
Read Todd’s Full Post…

(Words By Todd) We were beginning to wonder if summer would arrive on Mt. Hood. After countless June evenings building fires to dry our boots and clothes we wanted the rain to stop and sun to begin. The change in weather would also help the snow, freezing at night and thawing during the day would make for perfect conditions.

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If my name was Todd Bracher I would move to Government Camp for the summer and ski everyday. Since I would only be able to ski in the mornings, it would only be natural to follow my heart and publish the days events on some sort of new media outlet. I would feel responsible to K2, and the world to express why the K2 Hood House is so awesome and such a great use of funds in these hard economic times.

Well, my name is Spencer not Todd so I can only imagine what it must be like to live the life of T-Money Bracher. I guess we will read the words from this master of disaster and live through him not with him.

Read the Words of Todd

K2 Sports announced several promotions in a major reorganization of its U.S. sales management team.

John O’Connor, formerly U.S. Sales Manager for K2 Snowboards, has been promoted to U.S. Sales Director for K2 Sports. O’Connor, a 14-year veteran of the company, will continue to direct the K2 Snowboards sales team while also overseeing the US Sales Managers for K2 Skis, Line Skis, K2 Inline Skates, Morrow and 5150.

“I think it is a credit to K2 Sports that we are able to staff all of these positions from within the company,” said Tim Petrick, VP Global Sales. “John O’Connor has done an exceptional job managing the sales of K2 Snowboards for the past three years, and he has a solid track record of getting results. I am confident John will do an excellent job directing the efforts of the sales managers who will now be reporting to him.”

Ben Wallace, formerly National Sales Manager for Line Skis, has been promoted to National Sales Manager for K2 Skis. Wallace, who has worked for K2 in various capacities since 2001, will be responsible for managing K2 Skis’ sales in the U.S. market.