(SEATTLE) K2 skis has added industry icon JT Holmes to its stable of athletes and will join legendary skiers Mike Hattrup, Reggie and Zach Crist, Kip Garre, Andrew McLean and Martin Volken to it’s BackSide Team. JT will be actively involved in product development of the “Side” skis (Darkside, Sidestash and Hardside), to ensure these skis continue to fit the style and performance needs of the big mountain skier.

“It’s a natural fit for JT to be on K2’s. His personality and style reflect everything that K2 is about and we are looking forward to getting him involved with the development of our BackSide products,” says Global Marketing Manager, Mike Gutt. “JT brings the team a youthful outlook and most importantly resonates with skiers who have been watching his skills and style over the past decade.”

Says Holmes on joining the K2 crew, “K2’s Backside series of skis are perfectly suited to my style. I ski forward, so I don’t need a twin tip. I enjoy clean landings. I need versatility. I spend a lot of time hiking in the backcountry, and both utility and weight are important factors that K2 addresses with the Backside series.”READ THE PRESS RELEASE

Match Stick Production’s “IN DEEP” features the best skiers in the world including Mark Abma, Sean Pettit, Eric Hjorleifson, Daron Rahlves, Henrik Windstedt, Chris Davenport, Bobby Brown, Colby West, TJ Schiller, Mike Douglas, Kaj Zackrisson, James Heim, Hugo Harrisson, Rory Bushfield, PK Hunder, Ingrid Backstrom, Jacob Wester, Russ Henshaw, Henrik Harlaut, Alexis Godbout, Michelle Parker, JT Holmes, Sammy Carlson, Chris Rubens and Shane McConkey.
Read the Press Release and Watch the Video Trailer