(Jan 26, 2011) ATOMIC WELCOMES MIKE RIDDLE as the newest addition to its already great line-up of riders. The young Canadian is one of the world’s best halfpipe skiers.
Right before the X Games in Aspen this weekend ATOMIC, the most successful brand in freeskiing last season, further bolstered its ranks of world-class athletes with the addition of one of the best halfpipe riders in freeskiing, Mike Riddle. The Canadian was super happy when the deal was finalised last week: “I am so excited to be partnering up with ATOMIC! I feel more like I am joining a family then a team. They get it! The last couple of years demonstrated this very well and I couldn’t be more stoked to be able to contribute to this legacy in the years to come!“
A BENCHMARK IN HALFPIPE
Mike Riddle has become one of the world’s leading halfpipe skiers in recent years. This is documented with many victories and podiums at important contests all over the world, among others at the Winter Dew Tour and the FIS World Cup. It is his fluent and consistent style on a great variety of tricks, ranging from leftside and rightside rotations to switch landings or take-offs and alley-oop maneuvers, that has earned him the status of a true innovator of the sport. One of his biggest successes and disappointments at the same time was his double fourth-place-finish at the X Games last season. But redemption might be coming soon: “I hope to ski up to my potential this upcoming weekend and finally pick up my first X Games medal.” However, the real goal for Mike Riddle lies further in the future: “The greatest news for me this year would be that halfpipe skiing will find its inclusion into the official Olympic program in Sochi 2014. To ski at the Olympics would be a dream come true!”
THE BEST JOIN FORCES
The addition of Mike Riddle to the ATOMIC Freeski Team seems like a logical step that will benefit both sides in the future. Martin Steinbach, international sports marketing manager at ATOMIC explains: “Mike has reached the highest level of freeskiing. His technical application and signature style in the pipe along with his friendly personality perfectly reflects what our brand represents. We are very excited to have Mike on the team!” The Canadian will ride the Atomic Punx Skis with Atomic FFG 16 bindings and the Atomic Volt boots. Mike is super happy with his new set-up: “ATOMIC is providing me with the tools to maximize my potential. They make the best gear out there, have one of the best teams, and really believe in and back everyone involved with the brand.”