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Posted on January 24th, 2011 by Kyle

Here’s something you probably don’t care about. Seems everyone wants to cash in on the ski industry these days. But don’t let that fool you, it’s not the reason Paul Frank has decided to partner up with SnowFab and signed a multi-year global license for Paul Frank Skis and Snowboards….Wait, yes it is. Read on in disgust, just like I did…Thank you SnowFab, where would skiing be with out Rockstar and now Paul Frank skis….

FOR IMMEDIATE RELEASE
Media Contacts:
SnowFabpr@snowfab.com
Bender/Helper ImpactShawna Lynch/Rebecca Wolfson(310)
694-3143shawna_lynch@bhimpact.comrebecca_wolfson@bhimpact.com

SNOWFAB SIGNS EXCLUSIVE MULTI-YEAR GLOBAL LICENSE FOR PAUL FRANK SKIS AND SNOWBOARDS
San Diego, CA (January 24, 2011) – SnowFab announced today that it has signed a
multi-year licensing agreement with Paul Frank Industries to market and sell
fashionable skis and snowboards worldwide starting in the winter of 2011. Paul Frank
is one of the world’s most renowned lifestyle brands, headlined by its iconic
character, Julius the Monkey.
The initial Paul Frank ski and snowboard product line will consist of a variety of
sizes and shapes for junior and adult riders. Featuring an assortment of original
Paul Frank graphics, all products will be unveiled at the SIA show in Denver January
27-30, 2011. Paul Frank skis and snowboards will be sold at progressive winter
sports shops and other premium lifestyle retailers worldwide.
“We consider Paul Frank a dynamic lifestyle brand and we are excited about
introducing skis and snowboards to the distinctive label”, said Ludo Boinnard, CEO
for SnowFab. “The demand is there by passionate Paul Frank followers and
forward-thinking consumers on a global level.”
Paul Frank Industries Chief Creative Officer, Ryan Heuser, says, “We are thrilled to
see our iconic artwork thoughtfully applied to skis and snowboards. This is one of
those product categories that just feels right for our brand. Forming a partnership
with a top manufacturer such as SnowFab will only add to the anticipation of this
launch.”
In addition to our launch of limited edition Rockstar Energy skis, Paul Frank adds
to the growing stable of SnowFab licensed properties. Look for more exciting
announcements from SnowFab very soon. Please visit us at SIA booth# 3142 and ISPO
Hall 3 Booth# 112.
About SnowFabSnowFab is a premium licensing company and private label supplier to
established snow brands. Based in San Diego, California, we design, manufacture,
sell, market and license lifestyle snow hard-goods. SnowFab adds progression and
self-expression to meet the expectations of modern snow sports consumers worldwide.
About Paul Frank Industries (PFI)Recently acquired in 2010 by Saban Brands, Paul
Frank Industries began as a Lo-Fi accessories company in a SoCal beach town garage,
and has steadily grown into a globally recognized, iconic brand. Creating
relationships through exciting collaborations and strategic licensing partnerships,
today Paul Frank merchandise includes apparel and accessories for all ages, books,
stationery, eyewear, home décor, bicycles and more. PFI features artistic and
entertaining designs inspired by their love of avant-garde, modern influences and
everyday objects. Paul Frank products are available at world renowned retailers
including Nordstrom, Bloomingdales, Macy’s, Fred Segal, Colette, Selfridges, Beams
and flagship Paul Frank store locations. To see what’s new and exciting at PFI,
visit www.paulfrank.com.

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